|CSRAmericas 2012: AVSI, FIAT Brazil model youth employment project|
Árvore da Vida, AVSI’s project in collaboration with Fiat Brazil to promote employment of local youth, was presented at CSRAmericas 2012, the international event organized by the Multilateral Investment Fund (FOMIN) of the Inter-American Development Bank (IADB).
CSRAmericas is the biggest conference dedicated to the topic of Corporate Social Responsibility in Latin America and the Caribbean, annually bringing together over 1,000 representatives from leading companies, government institutions and civil society. This year's conference was held in Quito, Ecuador, on May 21-23.
On May 22, in the panel "Bridging the Skills Gap,” Marco Antonio Lage, Director of Corporate Communications for FIAT-Chrysler Brazil, presented the results and lessons learned by FIAT working with AVSI on the project Árvore da Vida.
Moderated by: Carmen Pages-Serra, Unit Chief of Labor Markets, IABD
• Branka Minic, Director of Global Corporate & Government Affairs, ManpowerGroup, United States
• Alejandra Solla, Adjunct Director, Fundación SES, Argentina
• Marco Antonio Lage, Director of Corporate Communications, Fiat-Chrysler, Brazil
• Donaciano Domínguez Espinosa, Deputy Coordinator, National Employment Services, Secretaría del Trabajo y Previsión Social, Mexico
Árvore da Vida (‘Tree of Life’) initiated with FIAT Brazil’s desire to invest in and enhance the educational resources of the communities surrounding their production facilities in Minas Gerais, Belo Horizonte, with the goal of reducing violence and improving overall levels of professional qualification in the area.
Since 2004, the corporate social responsibility project has played an important role in providing young people with a path for social and educational growth, ensuring that they complete their formal education and accompanying them through the transition to the workplace.
Thanks to the project, FIAT began to accept many more job applications from the young people of neighboring communities, which were often characterized by high violence and low level of formal training, and the company now provides employment for over 1,000 local young adults.
By the numbers: